Reach Shoppers.
Grow Brand Loyalty.
Drive Sales.

With Giant Eagle Advantage Media, you can create a holistic digital strategy that reaches key Giant Eagle shoppers across multiple touchpoints. Drive efficient, measurable sales, plus category brand & growth, at Giant Eagle stores using data-driven, digital media and promotions.

Giant Eagle Advantage Media

About Giant Eagle

Giant Eagle, Inc., ranked among the top 40 on Forbes magazine’s largest private corporations list, is one of the nation’s largest food, fuel and pharmacy retailers with approximately $8.9 billion in annual sales.

Founded in 1931, Giant Eagle has grown to be the number one supermarket retailer in the region operating more than 470 retail locations throughout western Pennsylvania, Ohio, West Virginia, Maryland and Indiana.

Get to know your audience

Engage 3.6+ million verified shoppers wherever they are on their shopping journey with:

Proprietary loyalty card and point-of-sale transaction data


Social audience insights and trends


Promotional and website behavior

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Reach

Reach Them Where You Want Them with Giant Eagle Advantage Media

Use a variety of best-in-class digital media solutions to drive sales, launch new products, build brand loyalty, support shopper themes and amplify in-store events.

Targeting

Targeting

Use proprietary purchasing and purchase-intent data to engage key shopper audiences ready to buy.

Creative engagement

Creative engagement

Deliver the highest-quality digital ads and experiences across all Giant Eagle channels and third-party properties that inspire and motivate action, including store specials and targeted offers.

Measurement

Measurement

Use advanced analytics to evaluate performance by linking ad views to a shopper’s purchase.

Four Pillars of Giant Eagle Advantage Media

Proprietary Customer Data

Deliver personalized messages, promotions, and media using our exclusive purchase and intent-to-buy data from more than 3 million active shoppers.

Shopper-Centric Media

Promote your products with creative media executions in brand-safe, contextually relevant media across the digital ecosystem, including web, app, mobile, email, dedicated brand pages on Coupons.com, and social/influencer media.

Creative Built to Win

Inspire action with personalized messages and in-ad calls-to-action that deliver valuable content and utility. Engage them with creative ad experiences, including personalized product galleries, influencer-led social feeds, animations, and video.

Analytics & Optimization

Evaluate your campaign’s success and glean insights to optimize future campaigns with advanced analytics including verified sales impact linked to media campaigns (assuming scale feasibility), store visitation lift, media engagement, and promotional performance.

Technology

And It’s All Made Possible with Cutting-Edge Technology

Technology Triangle
Technology Robot

At the heart of Giant Eagle Advantage Media is a powerful technology ecosystem that combines shopper data and analytics, ad technology, and digital promotions in an integrated tech suite, designed to drive results at scale.

This Quotient platform, which has been used by Giant Eagle for several years, connects to Giant Eagle’s POS system and uses a blend of proprietary purchase data and online behavior data to deliver relevant digital coupons to Giant Eagle shoppers at the most ideal time, primarily on their smartphones.

Quotient

End-to-End Managed Services

From strategy to results, our experts work with you every step of the journey.

1

Strategy

We work with you to understand your objectives and develop a plan.

2

Execution

Our experts implement your campaign, from creative development to campaign deployment.

3

Measurement

We measure your KPIs, and also provide insights to optimize current and future campaigns.

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Contact Us

to learn more about Giant Eagle Advantage Media or to get started today.